WHY IT MATTERS

Too many of our four-legged friends are suffering from human-like illnesses due to overly processed food, low quality ingredients, fillers and artificial flavours. That's why we're committed to setting a higher standard and it's the reason our raw food is made in Ontario provincially regulated facilities that also make food for human consumption!

The ugly truth about pet food

Most commercial pet food isn’t real food—it’s highly processed feed packed with low-quality grains, waste byproducts, and artificial additives. they use

Grains & Fillers 

Waste from human food production, like brewer’s rice and corn middlings, make up the bulk of kibble, offering little nutritional value.

We believe in real, species-appropriate nutrition, which is why our food is 100% free from grains, fillers, and waste byproducts. Every ingredient is chosen for its nutritional benefit, not as a cheap bulking agent.

"Meat Meal" Mystery

Often sourced from Diseased, Down, Dying, or Dead (4D) animals, then cooked at extreme temperatures, destroying nutrients.

Our food is made from whole, pasture-raised meats, not mystery meat meals from questionable sources. We use only high-quality, human-grade proteins that are naturally rich in nutrients—never 4D meats, never overprocessed.

Synthetic Additives

Manufacturers add cheap, low-quality vitamins, minerals, and preservatives—some contaminated with heavy metals and toxins.

We rely on real food nutrition instead of synthetic vitamins and minerals. Our recipes are formulated to deliver essential nutrients naturally, so your pet gets clean, bioavailable nourishment without the risk of toxins or heavy metals.

Carb Overload

Despite having no biological need for carbohydrates, dogs and cats are fed diets that are 50%+ carbs, leading to obesity, diabetes, and inflammation.

Dogs and cats thrive on a diet rich in animal protein and healthy fats, not carbs. Our food is naturally low in carbohydrates, reducing the risk of obesity, diabetes, and inflammation while supporting optimal health and longevity.

AAFCO Guidelines: The Bare Minimum

Pet foods follow AAFCO guidelines, but these are based on livestock feed standards—designed for survival, not thriving. No transparency, no quality control, just minimum nutritional requirements.

We go far beyond AAFCO’s bare-minimum standards, formulating our food for optimal health, longevity, and vitality—not just survival. With human-grade ingredients, transparent sourcing, and species-appropriate nutrition, we provide the quality your pet truly deserves.

Real Food. Real Nutrition. Real Love.

Mealtime should be a joyful experience—for pets and their people. That’s why we use only the freshest, highest-quality ingredients, the same ones we feed our families. While many pet food brands claim to be human grade, we guarantee it. Our dog and cat food is made in a provincially regulated facility that also produces food for human consumption. Can your pet food company say that? We start at the source—our ingredients. Partnering with local farmers, we select naturally raised beef, lamb, rabbit, duck, turkey, and air-chilled chicken, paired with certified organic fruits and vegetables. To go even further, we infuse our recipes with the finest sea vegetables from Greece, creating meals that aren’t just filling, but deeply nourishing.

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Free shipping on all Treat orders over $30!

Free shipping on all Treat orders over $30!

Free shipping on all Treat orders over $30!

Free shipping on all Treat orders over $30!

TIME FOR A POSITIVE CHANGE


Kibble's invention in 1956 has led to a rise in various diseases in pets such as chronic degenerative diseases, auto-immune diseases, allergies, kidney, pancreatic, and liver diseases, and cancer. Experts attribute these conditions to an unsuitable processed diet.

Believing a dog can sustain a healthy life solely on kibble is similar to assuming a person can do the same with fast food.